Identity and Key Visual

Ahead of Bernardo Olaya’s third candidacy for Mayor of Villeta, the project sought to renew his image with a younger aesthetic. The slogan “¡Un, dos, tres, Bernardo otra vez!” reflects that history. I developed an identity combining his portrait with illustrations of the local landscape and architecture, in orange and blue.

The key visual formed the basis for campaign adaptations developed by Politicarte Digital.

Graphic design

Jose Javier Castro Hurtado

Commissioned by

Politicarte Digital

Political strategy

Sebastián Díaz

Adaptations and campaign rollout

Politicarte Digital