Compra Pública
Identity
Visual identity redesign for Compra Pública, a project that makes public procurement knowledge accessible to professionals, students and citizens.
The design retains the green of the previous identity and updates it with a more vibrant palette. At its centre is the “cp” monogram: two joined letters expressing connection, paired with an italic typeface that suggests movement and action.
An identity that connects
The circle brings together the initials of compra and pública. The link between the letters expresses the idea of connection at the heart of the identity.
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About the process
The redesign began with an assessment of an existing identity and close collaboration. Interviews, meetings and idea development, together with SWOT analysis, benchmarking and Lean Canvas, helped define values, attributes, benefits and audiences to guide the brand’s new expression.
One system, distinct voices
Identity variants
