Identity and Key Visual

In Julio Roberto Salazar’s campaign for the House of Representatives in Cundinamarca, the Conservative Party’s blue takes on a shade associated with the region’s sky and landscape. The colour runs through the reversed logo, connecting the identity to a territory where agricultural areas and towns coexist.

The key visual formed the basis for campaign adaptations developed by Politicarte Digital.

Graphic design

Jose Javier Castro Hurtado

Commissioned by

Politicarte Digital

Political strategy

Sebastián Díaz

Adaptations and campaign rollout

Politicarte Digital