Alcaldía de Pacho
Identity
Proposal
A proposal to renew the visual identity of the municipal government of Pacho, Cundinamarca. The redesign preserves the elements connecting the coat of arms with local history and territory: the anvil, gear, oranges and romerón pine.
Simplified shapes and a revised typographic arrangement aim to improve legibility across different formats. The applications shown are visualisations of the proposal, which was not selected.
My role
Logo design, visual system and identity guidelines.
