Proconsulting

Identity

2019Naming, design and concept
ProconsultingProconsulting — Dark-background application

Proconsulting provides legal and financial advice specialising in contracting and project delivery for small and medium-sized businesses.

The logo is built around a square that distils growth bars. At its base, the prefix “Pro” represents the professional support the company offers its clients. Three shades of blue express security, versatility and calm, paired with clear, understated typography.

My role

Naming, concept, logo and identity guidelines.

The Pro module

Proconsulting — ProProconsulting — Pro

Three shades of blue

Security, versatility and calm as values expressed through the identity.

#2E4C80

#098CBF

#58B5DB

Identity variants

Positive
Positive
Reversed
Reversed
Reversed on blue
Reversed on blue
Greyscale
Greyscale

Recommendation

Originally written in Spanish

We had the opportunity to work with Jose, who guided us through the entire branding process, from concept to execution. Very diligent and professional. His work was impeccable, and we were very happy with the service.

Lawyer · LL.M · Master’s in Economic Law · Lecturer in Public Procurement

Secretaría de Infraestructura Física de Antioquia

9 March 2021 · LinkedIn