Proconsulting
Identity


Proconsulting provides legal and financial advice specialising in contracting and project delivery for small and medium-sized businesses.
The logo is built around a square that distils growth bars. At its base, the prefix “Pro” represents the professional support the company offers its clients. Three shades of blue express security, versatility and calm, paired with clear, understated typography.
My role
Naming, concept, logo and identity guidelines.
The Pro module


Three shades of blue
Security, versatility and calm as values expressed through the identity.
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Identity variants




Recommendation
Originally written in Spanish
We had the opportunity to work with Jose, who guided us through the entire branding process, from concept to execution. Very diligent and professional. His work was impeccable, and we were very happy with the service.
Lawyer · LL.M · Master’s in Economic Law · Lecturer in Public Procurement
Secretaría de Infraestructura Física de Antioquia
9 March 2021 · LinkedIn
